P2 - First Draft


Omniya Tajni
P2: Describe the focus of a chosen radio station
'TalkSPORT is owned by a Wireless Group, is a sports radio station and Global Audio Partner of the Premier League. It includes football coverage, breaking sports news, rumours and exclusive interviews. 

 This is one of the scheduling they have on their website for the 6th June 2019. In the scheduling it shows the updates of any of the matches from the previous day which includes the results, interviews, breaking stories and the reactions towards it, live sport coverage and another catch-up in the evening about what has happened throughout the day. This links very well to their vision/mission statement of the radio as they are updating their listeners who are interested in sports about what has been happening throughout the day and those listeners who are more keen to hear any interview/live updates on something would want to tune in and find out. For example, they could have probably interviewed the manager/player of a football team and ask them how they felt about their results, fans would like to tune in to find out about their favourite footballs team opinion and/or feelings.

TalkSPORT has an audience who have a passion and interest on sports, the station insights the audience with live updates, results, interviews and discussions about matches that have been played throughout the day, making the station insightful and somewhat engaging to listen to depending on whether the listeners favourite team has won or a member has been interviewed. The radio station also does phone ins, this could include phone calls with the listeners and any opinion they have about the particular sport played.


I believe this radio station has a niche audience as it would be listened by individuals who have a passion for sports, watching sports, but it could be open to all if anyone is interested in listening about any live updates or breaking stories.

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