P1 - Resubmission

Omniya Tajni

P1: Describe the different radio industry operations

There are many different radio industries that operate differently for different sectors. These are National Commercial Radio, Public Radio and Internet Radio. They all operate differently for different sectors and are available in different mediums depending on the radio channel itself. 

National Commercial Radio

A national commercial radio are radio stations that produce revenue through advertising. The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers. Absolute Radio is an example of this, it is one of the UK’s three Independent National Radio stations and plays popular rock music. Dave and Mett wake up their listeners every morning and are on top of having the biggest guests and greatest gigs. Listeners are able to choose the music they want to hear on the breakfast show. There are seven options and each is matched for duration, mood, artists and temp. They have 50& fewer adverts, which gives listeners a chance to get more songs and allows advertisers to target ads tailored to their age, gender and location. Absolute Radio Network grows to 4.7 million listeners.

Public Radio

Public radio is a service that is primarily used for the public. The funding comes from the government or any fees charged from receivers. Public radio may either be nationally or locally operated, depending on the country and station. The public radio that is most common in the UK, is the BBC. The BBC radio has different types of radio aimed at different audiences. Such as, BBC Radio 1 is airs popular music aimed at a young audience. BBC Radio 2 airs adult-oriented popular music. All BBC radio stations are available through analogue radio, digital radio and online. Different BBC Radio shows have different purposes, whether it is for entertainment, education or information and there are some BBC radio shows that have scheduling such as in BBC Radio 1 there is a breakfast show hosted by Greg James. More than 230,000 extra listeners have been tuning in to Radio 1 breakfast show, according to the RAJAR, in the last three months of 2018 the reach was 5.1 million.

Internet Radio

Internet radio is accessed online, you need a broadband connection and home Wi-Fi network rather than a traditional aerial to listen to it, streaming. Internet radio is not limited by what signals are broadcasted locally, so you can listen in real time to thousands of radio shows from all over the world. It’s also possible to catch up on programmes that have already been broadcasted. Although there are scheduling’s for the actual radio when it airs, there isn’t a scheduling for when a listener would want to access and listen to it. The radio station TalkSPORT is also found on the internet where it covers games about the sports competitions, live updates and interviews. I believe that this radio show would be aimed at individuals that are interested in sports and want to hear about the debates, conversations or aftermath on a particular game that was played. From October 2018 to March 2019 the total population of listeners was 54,752,000 at a total of 3,055,000% per week from individuals ages 15+.